Trenton Guide Right #KLGetOutTheVote Billboard Initiative

The 2022 Trenton Guide Right #KLGetOutTheVote Billboard Initiative, highlighted the young men of our Kappa League program. With the support of The Trenton Alumni Chapter of Kappa Alpha Psi and funding via Trenton Kappa Foundation, this creative social marketing project includes three strategically placed billboards, reaching over 1 million real-life views or impressions.